Jia Jiang, Mr. Rejection, Nailed It

Why aren’t you asking for that burger refill?

Reed H. Steele
5 min readMay 25, 2022


I hired a coach.

And, he’s not cheap: $1000/month with a requirement of 6-months of coaching.

“Why are you telling me this, Reed?”

Because I have a BIG GOAL.

I have a really SCARY GOAL.

And, this one is HAIRIER than any I’ve set before.

“What’s a coach going to do for you?”

  • Things that stretch my comfort zone.
  • Things that are different from what I’ve been doing.
  • Things that force me to see myself, others, and the world differently.
  • Things that create clarity — and actions — around what needs to happen in order to achieve my GOAL.
  • And, perhaps most importantly, hiring a coach will keep me accountable to someone other than myself and, in doing so, empower me to realize that I DO have it in me.

Investing in yourself is a really powerful tool.

Get 10 NOs!

We had our first session on Monday.

My homework assignment: Get 10 NOs!

The assignment reminded me of one of my favorite Ted Talks of all time: What I Learned From 100 Days of Rejection by Jia Jiang.

Jia Jiang had made the entrepreneurial leap and 4-months into his journey he got rejected by an investor. It almost destroyed him. But, like any driven and creative person, he got creative — he created a daily challenge to seek rejection.

Day 1: Borrow $100 from a stranger

“No! Why?”

Jiang quickly said thank you and ran.

But, he realized he could have engaged — he learned.

Day 2: Can I get a burger refill?

“What’s a burger refill?”

“Well, it’s just like a drink refill but with a burger.”



Reed H. Steele

Coach | Speaker | Writer | Designer | Helping you focus on the little things to improve your performance to finally achieve the BIG thing | reedsteele.com