The First Rule of Start. Club Is…

You Talk About Start. Club!

Reed H. Steele
4 min readJul 31, 2022


I recently started a club.

I called it Start. Club.

It was inspired by Jon Acuff’s book, Start. One line from his book really fired me up:

“Regretting that you didn’t start earlier is a great distraction from moving on your dream today, and the reality is that today is earlier than tomorrow.”

But, here’s the thing: When starting on something, I’ve found that we often get in our own way. We complicate it. We think it has to be bigger than it needs to be at the start.

So, we never start.

I wanted to help people change that.

I wanted to help people learn that putting pennies in a piggy bank — in the case of Start. Club, 20 minutes of physical exercise a day — does, indeed, lead to change and, more importantly, help make progress toward your goals.

Successes. Lessons. Challenges. Failures.

Each week—Saturday mornings at 10am ET—we meet for 30 minutes via Zoom to share successes, lessons learned, challenges, and, yes, even failures.

The purpose is to 1) create belongingness with others reaching for goals and 2) help others learn about the goal-chasing process.

We’re 19 days in. Here’s a couple of thoughts to help you as you get started on something:

  • Goal achievement is not done in isolation. Pulling others in, and working with others, helps with accountability, problem solving, and creating a sense of belongingness. The third being a crucial component of building intrinsic — that internal drive — motivation.
  • Goal achievement is about vulnerability: sharing successes, lessons learned, challenges, and failures establishes a deeper connection with others. When we do this, we get pulled into something bigger than ourselves — we work as a collective to help one another navigate the human experience.



Reed H. Steele

Coach | Speaker | Writer | Designer | Helping you focus on the little things to improve your performance to finally achieve the BIG thing |